5 stripes is an e-shop selling custom blended cereal looking for a facelift. Their success is owed to the hardworking team of guys running the show. The clients came to us saying that they had basically reached a wall from a branding standpoint, they wanted to develop original content for their website so that all their icons have a similar look and feel. With that in mind, we created 40 custom illustrations of the various ingredients available for creating a custom blend. The key part of these illustrations was to keep them modern and clean but generic enough where they could be seen on a co-op shelf one day. The clients wanted us to find the balance between modern unique cereals without looking too niche and unapproachable. Once the illustrations were finalised, we then moved on to creating more content for them to expand the brand further. We photographed every ingredient, created digital banners for their website, and developed packaging designs for exciting new products launching soon! There is a lot to see in the near future for this interesting brand.