The client came to us with a concept for an app that helps book services such as salons and gyms. We wanted to keep the design simple so as not to hinder the ease of booking a service. With this project, design to aid utility was key. We did custom illustrations of all the icons that were simple and recognizable to make the booking experience even smoother. The client wanted her logo to be italic, which we initially advised against due to proportion issues. Even so, the client was really set on having the logo be italic so we worked with her to develop a logo that was italic but also simple enough so as not to face any proportion issues. In terms of color, we tried to find something unisex just incase the client wanted to branch out into male services as well. This blue is vibrant with enough teal to keep it masculine but enough aqua to keep it feminine as well.