Stealing the hearts of young girls everywhere, GIA has become a local hangout for those who crave guilt-free comfort food. The client came to us wanting to brand themselves in a more casual and playful way. Gia is an informal dining eatery offering salads and deli foods with a health conscious attitude. We reflected this brand image by using Kraft as the material of choice for all stationary. This helped to emphasize the ‘home cooked’ feel of Gia. In addition, we designed custom illustrations of popular menu items to add some personality and playfulness to the menu. These illustrations were sometimes used as substitutes for letters giving the menu a distinctive look and feel.